Traditional TV Networks vs OTT Services: The Transformation of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online content provi

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